Beauty Trends

An Expert Guide to Tenniscore Beauty, From Milky Highlighters to Headbands

Aug 14, 2026

An Expert Guide to Tenniscore Beauty, From Milky Highlighters to Headbands

In 2023, "Challengers" ignited an obsession with tennis.

How 20 Years of Selfies Changed the Way I See Myself

Aug 11, 2026

How 20 Years of Selfies Changed the Way I See Myself

This story is part of our Aughts Effect package, which celebrates 20 years of Popsugar — and enduring culture.

19 Beauty Launches Our Editors Can't Get Enough of This August

Aug 3, 2026

19 Beauty Launches Our Editors Can't Get Enough of This August

It's officially August, which means many locations around the world are experiencing melt-your-face-off kinds of heat.

Is Your AI Nose Job Setting You Up For Disappointment?

Jul 17, 2026

Is Your AI Nose Job Setting You Up For Disappointment?

When it comes to physical insecurities, many of us have features we've spent years fixating on.

A Shopping Editor's Festival Season Essentials, From Face Gems to Cowboy Boots

Jun 3, 2026

A Shopping Editor's Festival Season Essentials, From Face Gems to Cowboy Boots

Festival season is officially here.

Go Backstage at “Black Hair Reimagined” With the Top Celebrity Hairstylists

May 15, 2026

Go Backstage at “Black Hair Reimagined” With the Top Celebrity Hairstylists

While we all look to the Met Gala for fashion inspiration — alongside some standout beauty moments and drugstore products we can shop — "Black Hair Reimagined" is where we go for our fill of elaborate hairstyles.

The Feel-Good "Jelly Beauty" Trend Is Deliciously Nostalgic

Mar 4, 2026

The Feel-Good "Jelly Beauty" Trend Is Deliciously Nostalgic

You may have noticed that gummy candy's PR team has been working overtime lately.

6 Winter Makeup Trends That Are Heating Up Now

Dec 17, 2025

6 Winter Makeup Trends That Are Heating Up Now

When the temperature starts to drop, you can guarantee two things will happen: our lipstick shades get darker, and our skin-care formulas get richer to accommodate for the drier climate.

9 Winter Hairstyle Trends to Add to Your Mood Board

Dec 17, 2025

9 Winter Hairstyle Trends to Add to Your Mood Board

On our summer hairstyle mood board, you might find beachy waves and extra-long braids, but our winter hairstyles mood board is a whole different vibe.

Popsugar's 2025 Feel-Good Awards: Beauty Winners

Dec 12, 2025

Popsugar's 2025 Feel-Good Awards: Beauty Winners

In my decade-long career as a beauty editor, I've sacrificed a lot of limbs (and eyelashes, and fingernails, and bathroom outlets) in the name of product testing.

4 Haircut Trends You'll See Everywhere This Fall

Oct 29, 2025

4 Haircut Trends You'll See Everywhere This Fall

Look to the cyclical nature of trends, and summer has long been established as the all-compassing season of ease.

2025's Biggest Nail Trends Have Something For Everyone

Oct 22, 2025

2025's Biggest Nail Trends Have Something For Everyone

Nails have taken over as a form of self-expression in 2025, and the year's defining trend prove just how creative manicures have become From subtle details to maximalist designs, nails are more expressive than ever, and there is truly something for every style, mood, and manicure personality.