Aughts Effect

Inside The Standard in the East Village, Where We Hosted Our 20th Birthday

Aug 24, 2026

Inside The Standard in the East Village, Where We Hosted Our 20th Birthday

There's a reason the East Village is one of New York City's most iconic neighborhoods.

See All the Photos From Popsugar's Y2K-Inspired 20th Birthday Party

Aug 18, 2026

See All the Photos From Popsugar's Y2K-Inspired 20th Birthday Party

It was a perfectly balmy New York summer night when the first guests started streaming out of the elevator and into The Standard's Penthouse in the East Village for our 20th birthday party.

The Aughts Effect Is Everywhere

Aug 11, 2026

The Aughts Effect Is Everywhere

If you, like me, lived through the aughts, you'll never forget 2006.

How 2000s Pop Culture Shaped My Vision of Friendship

Aug 11, 2026

How 2000s Pop Culture Shaped My Vision of Friendship

This story is part of our Aughts Effect package, which celebrates 20 years of Popsugar — and enduring culture.

Shop All the Y2K-Inspired Looks From Our Aughts Effect Cover Shoot

Aug 11, 2026

Shop All the Y2K-Inspired Looks From Our Aughts Effect Cover Shoot

This story is part of our Aughts Effect package, which celebrates 20 years of Popsugar — and enduring culture.

How 20 Years of Selfies Changed the Way I See Myself

Aug 11, 2026

How 20 Years of Selfies Changed the Way I See Myself

This story is part of our Aughts Effect package, which celebrates 20 years of Popsugar — and enduring culture.

In Defense of Nostalgic Interiors

Aug 11, 2026

In Defense of Nostalgic Interiors

This story is part of our Aughts Effect package, which celebrates 20 years of Popsugar — and enduring culture.

Check Out the LA Hotel Where We Stayed For Our Aughts Effect Cover Shoot

Aug 11, 2026

Check Out the LA Hotel Where We Stayed For Our Aughts Effect Cover Shoot

This story is part of our Aughts Effect package, which celebrates 20 years of Popsugar — and enduring culture.

20 Years Later, I Still Need Body Positivity

Aug 11, 2026

20 Years Later, I Still Need Body Positivity

This story is part of our Aughts Effect package, which celebrates 20 years of Popsugar — and enduring culture.